If you know, you know.

The real question, are Norton Motorcycles or their logo cooler?

In 1974 my pa bought a brand new Norton Commando 850. In the intervening 46 years he’s waxed it enough times to have rubbed off the pin stripes. In addition to his meticulous care, he’s taken me on multiple trips around the Great Lakes. Every time we parked it anywhere there would be a group of boomers standing around it telling us their personal Norton story. This is the origin of my love for Norton and what they represent.

Not messing around…American Apparel soft soft, hand screened in Las Cruces, New Mexico.